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For Founders
Stop pitching cold. Start getting found.
PitchABC scores your startup against the criteria investors actually use — then helps you close the gaps. When you’re ready, flip the switch and let the right investors find you.
Free forever · No credit card required · Upgrade when you’re ready to be discovered
THE HARD TRUTH
Investors don't read passion. They read risk.
Most founders spend months perfecting their pitch deck while ignoring the fundamentals investors screen on first: team depth, traction signals, market clarity, financial readiness. By the time you’re in the room, investors have already made a judgment — and most founders never know why they got passed on.
PitchABC benchmarks your startup against the exact criteria investors use to make those decisions. You find out where the risk lives before they do — and you fix it on your terms.
HOW IT WORKS
Three steps from profile to funded.
YOUR READINESS SCORE
Built on the criteria investors actually use.
Your score isn’t based on gut feel or a generic checklist. It’s calculated across six dimensions — the same factors institutional investors weight at every stage — using a deterministic rubric built from real investor input. You see exactly how you score on each dimension, where the hard floors are, and what the narrative says about your business from an investor’s perspective.
Six Dimensions
Scored across what actually matters. Body: Your Readiness Score spans six investor-critical dimensions — each weighted by your funding stage:
| Team | Founder credibility, depth, gaps |
| Product | Clarity, stage, differentiation |
| Market | Size, realism, competitive positioning |
| Traction | Validation, revenue, customer signals |
| Financials | Model quality, projections, and burn |
| Investment Fit | Raise alignment, use of funds, and structure |
Pre-seed weights Team and Product most heavily. Seed shifts weight toward Traction. The rubric adjusts automatically based on where you are.
Readiness Bands
Every score falls into one of four bands. Know which band you’re in and what it means:
- Emerging (0–34): Significant gaps to address before investor conversations
- Developing (35–54): Making progress — foundational work underway
- Ready (55–74): Well-positioned — eligible for investor visibility
- Investor Ready (75–100): Strong profile — priority placement on the platform
Investors see your band, not your raw score. Moving up a band is a meaningful signal to every investor watching your profile.
Gap Analysis
Pinpoint exactly what’s holding you back. Your score page surfaces the specific criteria dragging each dimension down — and explains why investors care about each gap. No vague feedback. No generic advice. The gap analysis reflects your actual answers, your actual stage, and the actual criteria your target investors use to screen deals.
Roadmap
A step-by-step plan to close the gaps. Your personalized roadmap prioritizes the milestones that will move your score most — ordered by investor criticality at your stage. Each item includes context on what investors expect to see and why it matters. Update your profile as you close gaps and your score updates in real time.
- Investor discovery visibility
- Investor engagement notifications
- Document library
PRO FEATURE
Know what investors think about every answer — before you submit it.
Inline AI coaching surfaces investor-perspective insight on every question in your profile. One click opens a coaching panel that explains why an investor cares about that question, what a strong answer looks like, and what common mistakes founders make. It’s available on every one of the 215 questions — so you’re not just filling out a form, you’re learning to think like an investor as you go.
- Available on all 215 profile questions
- Investor-perspective framing — not generic tips
- Explains what strong answers look like
- Surfaces common mistakes to avoid
- Session-cached for speed
INVESTOR DISCOVERY
Flip the switch. Let investors come to you.
When your profile hits 70% completion, you unlock the visibility toggle. Turn it on and your profile enters the PitchABC investor marketplace — where angels, scouts, and early-stage funds are actively filtering for startups that match their thesis.
You don’t send a single cold email. Investors who have set alerts for your sector, stage, and readiness band get notified when you match. The ones who connect with you have already decided you’re worth their time.
- Visibility is fully in your control — go live when you're ready
- Matched to investors by sector, stage, raise type, and readiness band
- Investors initiate contact — you never cold pitch
- Investors see full detail only after you approve their connection request
- See an anonymized list of investors who have viewed your profile (Pro)
- Upload documents and control which ones are visible to connected investors
Know where you stand before your next investor conversation.
Build your profile free. Get your score. Start closing gaps today.
Free forever · No credit card · Upgrade when you’re ready
How is PitchABC different from a pitch deck tool?
What stage of startup is PitchABC built for?
How does investor discovery actually work?
Can I control who sees my profile?
What if my readiness score is low?
A low score means you get a detailed gap analysis and a prioritized roadmap — which is exactly what the platform is built for. Most founders see meaningful score improvement within 4–8 weeks of working the roadmap. The free plan lets you re-score once per month; Pro gives you unlimited re-scores so you can track progress as you close gaps.